I turn ambiguity into flow, at scale.

Senior Product Designer · Previously at Meta & Walmart

About

A product designer based in the Bay Area (San Jose).

Most recently I was at Meta, leading the Marketing message experience team, building 0→1 AI-powered creative tools and working closely with PMs, engineers, and data scientists along the way.

Before that, I was at Walmart Marketplace leading the seller acquisition and communications team, designing the Seller Center homepage, onboarding, notifications, and the overall seller experience.

Earlier in my career I did a completely different kind of design: experiential and brand work. Different medium, same job: I've always been a designer.

Emma Gu

Kind words

“She doesn't stop at the big idea. She works closely with XFN to navigate difficult technical constraints and find a way to make it real.”
Michelle EdmundsSr. Product Design Manager, Meta
“Visionary product thinking, real design craft, and fast execution.”
Abhi BhattacharyaStaff Product Designer, Meta
“Her ability to navigate ambiguity, align cross-functional teams, and drive meaningful outcomes.”
Firdos FatmaSoftware Engineer, Meta
“She is creative and pays close attention to the details.”
Michael JamesSr. Manager, UX, American Airlines

Rethinking Marketing Message Setup

Marketing messages let advertisers send promotions directly into WhatsApp chats. Three connected projects made them easier to set up, better to write, and easier to respond to.

Marketing message setup Meta
TL;DR

Marketing message setup sat in a modal most advertisers never opened, so the ad ran and the message never sent. Over three releases, I moved the message into the ad flow, made it perform with multi-text and Gen AI, and gave replies a home of their own.

🔒
The full case study is password protected

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Seller Center's First Homepage

Designing the page third-party sellers start their day on, from competitive audit to launch in one quarter.

Walmart Seller Center homepage Walmart
TL;DR

Walmart Seller Center had no homepage. Sellers landed on the items page, where notifications piled up with no priority or context. I led the design of its first homepage, from competitive audit through launch, and shipped it in one quarter.

🔒
The full case study is password protected

Enter the password I shared with you to read the details. Don't have it? Email me.

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Partnership Ad Parity

Bringing partnership ads to WhatsApp marketing messages, across the consumer, advertiser, and creator surfaces.

Partnership ad in a marketing message
TL;DR

Partnership ads were the one ad creative feature WhatsApp marketing messages couldn't run: turning one on meant the message simply didn't send. I led design across the three surfaces it touched: the consumer's thread, the advertiser's setup in Ads Manager, and the creator's approval.

🔒
The full case study is password protected

Enter the password I shared with you to read the details. Don't have it? Email me.

Back to work